Trail AI Group — Your clinic's phone, answered. Every time.
Running live in a real clinic today

Every call you miss is a patient calling the next clinic on the list.

We run your Google and Facebook ads, and we build the systems that answer everything they bring in — plus every call your TV and radio spots set off. Every line at once. No hold queue, no dropped calls, no message taken and never returned.

Hear it call you → Book 15 minutes with Scott

Leave your number and our agent rings you in about ten seconds. No pitch — you just talk to it.

Used every day at Pleasant Life Health Center, Daniel Island SC Month to month after buildout — cancel with two weeks' notice Built and run in Charleston
The part nobody measures

You paid for the call.
The hard part is picking it up.

Every spot you run and every dollar of ad spend ends the same way — a phone ringing. What happens in the next thirty seconds decides whether you got a patient or just bought a phone call. And most of what goes wrong there never shows up in a report.

Calls arrive all at once

A commercial airs and eleven people call inside four minutes. Your front desk has two lines and a waiting room. A call center puts the rest on hold. The people on hold hang up, and you paid for every one of them.

Call centers and VAs drift

They're fine for a few months. Then the script gets loose, the good people leave, calls start getting dropped and messages come through garbled — and per-call pricing punishes you hardest in the months your spots actually worked.

You start over every time someone quits

Every new front desk hire means retraining the offer, the pricing, the objections, and how you want the phone answered. For a stretch after each one, callers get a slightly different clinic than the one your advertising promised.

One callback isn't follow-up

A lead who didn't answer on Tuesday isn't a dead lead. Most clinics try once, mark it closed, and move on — because nobody has the time to call somebody nine times across four days.

What we build

We bring the patients in,
and we answer the phone.

Most clinics are paying two vendors who blame each other. The agency says the leads were fine; the answering service says the leads were junk. We do both halves, so there's nobody to point at but us.

01 / META ADS

Facebook & Instagram

Done-for-you campaigns — creative, copy, targeting, and weekly optimization. We've built and run these for neuropathy, spinal decompression, SoftWave, red light, and general new-patient offers, because those are the campaigns running in our own clinic right now. Every lead drops into the follow-up below within seconds.

02 / GOOGLE ADS

Search & Performance Max

The person typing "chiropractor near me open now" is the highest-intent lead you'll ever get, and most of them call rather than fill out a form. We run the campaigns and the call tracking — and the voice agent makes sure that call actually gets answered.

03 / VOICE

Twenty calls at once, none on hold

No queue, no hold music. Twenty people can call in the same minute and all twenty get answered, which is roughly what a spot airing looks like. It doesn't only wait for the phone to ring either — it calls new leads back within seconds, then keeps calling across the following days until it reaches them.

04 / TEXT

Texting both directions

It follows up by text over days rather than one message — and when a patient texts your clinic first, it answers them. What does the first visit cost, do you take my insurance, where are you, does this help my kind of nerve pain. Real answers to real questions, then it books them.

You can take any of these on their own — plenty of clinics start with just the phone, or just the ads. But the reason we built all four is that the handoff between them is where almost every clinic's money disappears.

Train it once.
It never quits on you.

This is the part owners don't expect to care about and end up caring about most. We sit down with you and set exactly how the phone gets answered — what the offer is, what the first visit costs, how to handle "let me check with my husband," what to say about insurance, when to book and when to take a message. Then it does that. Every call, every text, the same way, in month one and month forty.

No onboarding a new front desk hire. No re-explaining the neuropathy offer to somebody's third week. No finding out in a call review that your $200-a-day campaign has been getting quoted the wrong price since Tuesday. Turnover stops costing you consistency, because the thing answering the phone doesn't turn over.

Who you'd be working with

I run a clinic too.
That's the whole reason this exists.

Scott Trail, founder of Trail AI Group

Scott Trail — founder, Trail AI Group.
Marketing & systems at Pleasant Life Health Center.

"Every agency we hired over-promised and went quiet. The call center butchered our leads. So we stopped outsourcing the phone and built it ourselves."

Running a chiropractic clinic means the phone is the lifeline. We went through agencies that took the retainer and disappeared, an answering service that got worse the longer we used it, and VAs who couldn't convert. Nobody was going to care about our phones the way we did.

So I built the voice system inside GoHighLevel, spent months tuning the scripts against real patient calls in our own clinic, then added the texting and the ad side around it. When it started working, other owners asked if I'd build them one. That's Trail AI Group.

The campaigns I'd run for you are the ones I'm running today — neuropathy, spinal decompression, SoftWave, red light, and the chiropractic side. I know what a decompression lead costs us this month and which creative is holding up, because I'm the one checking it before the clinic opens.

We still run every single thing we sell inside our own clinic. When something breaks, we feel it before you do — which is the only reason I'd trust a vendor, so it's the only thing I'd ask you to trust about us.

  • 10+ years as a government computer engineer in healthcare IT
  • Led virtualization teams supporting Navy hospitals
  • Managed IT teams of up to 20 people
  • Ran defense healthcare system migrations
Straight answers

The questions
every owner asks us.

"My patients are older. They'll hate talking to a robot."

It's the first thing almost everyone says, and it's fair. Two things worth weighing: the agent says up front that it's a scheduling assistant — it doesn't pretend to be your receptionist, and callers respond well to being told. And the honest comparison isn't the agent versus your best front-desk person. It's the agent versus voicemail, because that's what actually picks up at 7pm. Someone in pain who gets an appointment tonight rarely minds who booked it. Someone who gets a beep calls the next clinic.

If you'd rather see it than argue about it: put your own number in the form below and talk to it yourself. Then decide.

"We already have a marketing agency."

Then the question isn't whether they can run ads — it's what happens in the ninety seconds after a lead comes in. Ask them how fast that lead gets called, and who calls it. If the answer is "it goes to your front desk" or "we send a daily report," you're paying for leads and then losing them at the handoff. We're happy to leave your ads where they are and just take the follow-up. Several of our clients started that way.

"We already have an answering service." / "We have VAs for that."

Every one of our clients did, and every one of them replaced it. Ask yours two questions. First: what happens when twenty people call at once — because that's what a spot airing looks like, and the honest answer is a hold queue or a voicemail. Second: is it still doing what it did the month you signed? The pattern is always the same drift — the good people leave, the script gets loose, calls get dropped, messages come through garbled, and the per-call bill gets worst exactly when your advertising is finally working.

If yours is genuinely holding up, keep it. We'd rather tell you that than sell you something.

"Does it connect to my EHR?"

No — and I'd rather you hear that now than on a discovery call. The agent books into a GoHighLevel calendar, not directly into ChiroTouch, Jane, or your practice software. For most clinics that's workable, since the front desk moves new-patient bookings over in the morning as part of normal prep. If a direct EHR write is a hard requirement for you, we're not your vendor yet.

"What does it cost, and how long am I locked in?"

You're not locked in at all — everything after the build is month to month, cancellable with two weeks' notice. No annual contract.

There is a buildout fee up front, and your first month is included in it. That covers the part that actually takes work: sitting down with you on how you want the phone answered, writing and testing the scripts against your offers, wiring the calendars and the follow-up, and getting it live. It's one number, not a setup fee with a first invoice stacked behind it.

What that number is depends on your call volume and whether you want the ad side too, so we'll give you a real figure on the call rather than a fake range on a website.

Fit

We're deliberately narrow.

We're a small shop that runs a clinic. We'd rather do a handful of practices properly than take everyone.

A good fit

  • Chiropractic practices — especially ones running cash offers: neuropathy, spinal decompression, SoftWave, red light
  • Clinics already spending on Google or Facebook and not sure the leads are being worked
  • Clinics running TV or radio, where a spot sets off more calls at once than any front desk can take
  • Owners who already know they're losing after-hours and weekend calls
  • Anyone currently unhappy with an answering service or call center

Not a fit

  • Practices needing a direct write into their EHR
  • Clinics wanting after-hours clinical support for existing patients — ours handles new patients and rebooking
  • Anyone looking for the cheapest possible option
  • Businesses whose phone isn't where the money comes from
Start here

Two ways to do this.

Pick whichever one you'd actually rather do. Same form either way — just tell us which in the last field.

Option A — hear it first

Leave your number and the agent calls you in about ten seconds. Ask it anything you'd ask a receptionist. It takes two minutes and it's the fastest way to know if this is real.

Option B — talk to Scott

Fifteen minutes on the phone with me. We'll go through your call volume and what's leaking, and I'll tell you what I'd build first — or that you don't need us.

Would rather just call? +1 (888) 913-3340